chicken, it is obvious that the competition among fast food brands for market share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% of the market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its taking 2nd place with 21% of market share.
Followed by KFC (16%), Burger Kin
like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and featureless. However, Mr. Pizza’s advertisements show new menus all the time. With these problems, we selected Pizza Hut as the subject for the final group project.
Tremendous growth in Korean Fast Food industry
→ revenues decline →recover again.
Korean fast food market has already reached
mature stage.
Due to the slow growth level,
family restaurant moved away
from expanding in Seoul.
Outback Steak house starts adding
large-scale stores.
Other brands introduced “new”
brands to draw attention.
Strengths i
Koreans enjoy a ‘bud’ while puffing on a Marlboro (female smoking was unheard of until recently and is still frowned upon my many Koreans despite the rapid increase of female smokers). Draught beer brewed in Korea is cheap and stands up well to foreign brands.
The two main domestic breweries are Hite (with backing from Carlsberg) and OB (Oriental Brewery), though foreign brands such as Budw
Korean menu like Kimchi, Rice burger.
KFC₩ 10,000 packages a set of economic, abundant & cheap buckets Set
By introducing the wellbeing menu, a brand strategy to modify the meantime,
Excessive discount policy has lead to deteriorating profitability of the industry.
In addition to the industry caused excessive competition
Burgerking conducted a experiment to participants who n
(3) Expected Problems
We expect some problems of Levi’s marketing strategy. First, we think that the brand positioning of Levi’s is unclear. We heard that Levi’s take cost leadership in the US, while in comparison their price is accepted as expensive in Korea. It is our guess that Levi’s price may not be suitable with their image. Some people thing that Levi’s image is somewhat old. Th
Produce a lot of music & musicians
(e.g) Rihanna,P.Diddy,Timbaland, Ja-Rule…
Label(Roc-a-fella), Clothes(Roc-a-wear)
even a company of vodka , Sports bar.
Love
Crazy in love of Beyonce
Got marry in 2008
Love + Music
The best one of Musician and
Businessman and love
It's been months since I checked back in 집에 가본지도 벌써 오래됐어
Well somewhe
1. Market Analysis-The Tobacco Industry
1. Introduction
The global Tobacco industry is an exceptionally large market and it continues its’ growth despite the trend of advanced country citizens trying to quit, due to high smoking rates in developing countries and the growing right of women in these regions. Major companies such as Philip Morris, British American Tobacco, and Japan Tobacco dom
Korean economy cause Korean company’s sales decreasing and trade frictions in the international trade of Korea. What is worse is that exchange rate frictions occur all around the world as well as between U.S. and China. And also protectionism of exchange rate is current global trend. Therefore, we focus on the negative impact of domestic protective currency manipulation on Korean economy. At fi
= In 2011, the Korean noodle market size was approximately 2 trillion won that one person consumes about 84 noodles. As the popular tradition that noodle market grows when the economy is in a bad circumstance, the size of noodle market grew during 2008 through 2009. After some stagnation in 2010, the new demand is created by the advent of white noodle market in the latter half of the year 2011. E